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Fanta Orange

fan001

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CA$1.19

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Fanta originated as a cola substitute as a result of difficulties importing Coca-Cola syrup into Nazi Germany during World War II due to a trade embargo.To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH) during the war, decided to create a new product for the German market, using only ingredients available in Germany at the time, including whey and apple pomace—the "leftovers of leftovers", as Keith later recalled.The name was the result of a brief brainstorming session, which started with Keith's exhorting his team to "use their imagination" (Fantasie in German), to which one of his salesmen, Joe Knipp, immediately retorted "Fanta!"

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